Who we areOur website address is: https://www.simplidentistry.com.
What personal data we collect and why we collect it
We believe we are here to serve you with utmost dedication and to provide you with the best quality service possible. The relationship you build with us and the trust you put in us is more valuable to us than money.
In accordance with our virtues, we seek to be fully transparent and extensively detailed about our policies regarding privacy. Please consider keeping the following parameters in mind, to become acknowledge with our priority towards protecting your privacy:
Collection of Personally Identifiable Information:
Like a fine wine, your experience on our website gets exponentially better with time. Whenever you use our website, we track your behavior and choices – the way you interact with the website tells us a lot of valuable information. It helps us zero down on audience demographics and help us research more suitable and appropriate products to add to the inventory. It may be noted, though that unless you login into the website, you are anonymous to us.
Also, your experience on the website becomes easier and safer, lending it a customized feel. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.
Moreover, we use data collection devices called “cookies”, that assist us in carrying out various services. You may choose to block your cookie usage (if your browser permits), but that will prevent you from using a few services, and you may be required to re-enter your password from time to time. Most cookies we use are session cookies, which means that they are removed from your hard drive after use and do not take up any extra space. Please keep in mind that we have no control on third-party cookies, and we collect no data from them whatsoever. Some of the types of data we collect are:
If you buy anything on our website we track your buying behavior, as it helps us understand the needs of the aggregate market.
Any transaction with us leads to the collection of payment instrument details and/or tracking information about checks or orders.
Any messages posted on our message board are stored with us for the resolution of any dispute in the future.
We collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests.
Actions Taken on The Basis of Collected Information
This data allows us to tailor your experience on our website, making the way you use it infinitely easier and faster. Parameters like your usage data, behavior and purchase history all help us build a more cohesive and user-friendly website. It all adds up to become an extremely enriching experience.
In case of any merger/reorganization/restructuring/sale of our business, we may transfer over/sell your data to the concerned party. It should be noted that we mean no malintent, and all your data is to be used for constructive purposes. Also, you can opt-out of our data collection process any time you like. This ensures you have full control over your data and privacy.
We also use third party advertisements on our website. The advertisers may use trivial data of your visits to this and other websites to provide relevant advertisements.
How We Use Personal Data
We rely upon a number of legal grounds to enable our use of your Personal Data. We use Personal Data to facilitate the business relationships we have with our Users, to comply with our financial regulatory and other legal obligations, and to pursue our legitimate business interests. We also use Personal Data to complete transactions and to provide payment-related services to our Users.
Contractual and pre-contractual business relationships
We use Personal Data for the purpose of entering into business relationships with prospective Stripe Users, and to perform the contractual obligations under the contracts that we have with Stripe Users. Activities include:
Creation and management of Stripe accounts and Stripe account credentials, including the evaluation of applications to commence or expand the use of our Services Creation and management of Stripe Checkout accounts Accounting, auditing, and billing activities; and Processing of payments, including fraud detection and prevention, optimizing valid transactions, communications regarding such payments, and related customer service.
We use Personal Data of Customers to provide our Services to Users, including to process online payment transactions and authenticate Customers on behalf of our Users. Learn More. All such use is pursuant to the terms of our business relationships with our Users. In addition, we may offer payment-related services to Users who have requested such services, and our delivery of such related services to our Users may involve the use of Personal Data. For example, a Stripe User may specify parameters for transactions submitted by its Customers that determine whether the transactions are blocked or allowed by our payment processing Services. In such cases, the User is responsible for the collection and use of Customer’s Personal Data for the payment transactions and payment-related services. We also use Personal Data to detect and prevent fraud. In providing such services, we may provide Users who have requested such services Personal Data from a Customer to assess the fraud risk associated with an attempted transaction by their Customer.
Security and Retention
We retain your Personal Data as long as we are providing the Services to you or our Users (as applicable). Even after we stop providing Services directly or indirectly to you, and even if you close your Stripe account or complete a transaction with a Stripe User, we keep your Personal Data in order to comply with our legal and regulatory obligations. We may also keep it to assist with our fraud monitoring, detection and prevention activities. We also keep Personal Data to comply with our tax, accounting, and financial reporting obligations, where we are required to retain the data by our contractual commitments to our financial partners, and where data retention is mandated by the payment methods you used. In all cases where we keep data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.
International Data Transfers
We are a global business. Personal Data may be stored and processed in any country where we do business or our service providers do business. We may transfer your Personal Data to countries other than your own country, including to the United States. These countries may have data protection rules that are different from your country. When transferring data across borders, we take measures to comply with applicable data protection laws related to such transfer. Officials (such as law enforcement or security authorities) in those other countries may be entitled to access your Personal Data.
When exercising your rights, we may need to verify your identity before responding to your request, such as verifying that the email address from which you send the request matches your email address that we have on file. Authentication based on a government-issued and valid identification document may be required. If you are a Customer of a Stripe User, please direct your requests directly to the Stripe User with whom you shared your personal information.